Social media is form of communication which is just becoming more popular in the field of education, with increased academic Twitter accounts, Facebook pages, and even Instagram accounts. Some instructors are now accepting and even incorporating social media into their courses.

In an article for, Joshua Kim describes his theory that there is a direct connection between instructors who maintain a effective social media accounts and create a good presence in online courses. Kim’s theory comes down to two principles that are best practices for effectively utilizing social media and online courses: creating a sense of presence and community.

In social media, presence often means sharing content to a group of followers on a regular basis and responding to any comments on the content that you’ve shared.  Similarly, in an online course, teachers can create a greater sense of presence in their course by being available and posting updates and comments on students’ submissions or comments in a timely manner. Instructor presence in an online course makes the students feel more personally connected with the instructor and the course.

To establish community on social media, users create groups or even special accounts to gather other users with similar interests together. In a online class, an instructor can create outlets for students to discuss and share ideas with each other surrounding the course subject. In developing a sense of community, instructors are engaging students to work on their collaboration skills to create a community of learning in their course.

To learn more about the connection between effective social media and good online courses, read the full article here: