{"id":52578,"date":"2025-01-31T01:24:01","date_gmt":"2025-01-31T06:24:01","guid":{"rendered":"https:\/\/wp.desales.edu\/dsu-daily\/?p=52578"},"modified":"2025-01-21T09:28:08","modified_gmt":"2025-01-21T14:28:08","slug":"boosting-brand-impact-what-colors-are-we","status":"publish","type":"post","link":"https:\/\/wp.desales.edu\/dsu-daily\/2025\/01\/31\/boosting-brand-impact-what-colors-are-we\/","title":{"rendered":"Boosting Brand Impact: What Colors Are We?"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">One of the easiest ways to identify a brand is by its colors. These colors should be used consistently across platforms\u2013think flyers, social media posts, t-shirts, etc. Our personal preferences must be set aside to maintain the <\/span><span data-preserver-spaces=\"true\">integrity of the brand<\/span><span data-preserver-spaces=\"true\">. While our favorite colors might be pink and yellow, using them for marketing or other materials across campus creates a cluttered and confusing brand experience. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Did you know that colors have codes? That\u2019s how designers ensure consistency. After all, there are thousands of shades of each color. These codes should be inputted into a project to produce the exact branded color. The type of code used will depend on whether the project is to be printed or digital. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">At DeSales, our primary colors are DSU Navy and DSU Scarlett, and then there <\/span><span data-preserver-spaces=\"true\">are<\/span><span data-preserver-spaces=\"true\"> a range of reds and blues that act as supporting colors to create contrast.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While we work on making updates to our Brand Guide, you can <a href=\"https:\/\/sites.desales.edu\/desalesbrandcenter\/colors\/\">review our official colors on <\/a><\/span><span data-preserver-spaces=\"true\">WordPress<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you do not know how to input a color code into a specific program, you can search for tutorials online or <\/span><span data-preserver-spaces=\"true\">reach out to <\/span><span data-preserver-spaces=\"true\">us.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Questions?<\/span><\/strong><a href=\"mailto:carolyn.steigleman@desales.edu\"><span data-preserver-spaces=\"true\"> carolyn.steigleman@desales.edu<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the easiest ways to identify a brand is by its colors. These colors should be used consistently across platforms\u2013think flyers, social media posts, t-shirts, etc. Our personal preferences must be set aside to maintain the integrity of the brand. While our favorite colors might be pink and yellow, using them for marketing or other materials across campus creates<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/wp.desales.edu\/dsu-daily\/2025\/01\/31\/boosting-brand-impact-what-colors-are-we\/\">Read More<\/a><\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6,7],"tags":[],"class_list":["post-52578","post","type-post","status-publish","format-standard","hentry","category-faculty","category-staff","category-students"],"_links":{"self":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts\/52578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/comments?post=52578"}],"version-history":[{"count":2,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts\/52578\/revisions"}],"predecessor-version":[{"id":52580,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts\/52578\/revisions\/52580"}],"wp:attachment":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/media?parent=52578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/categories?post=52578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/tags?post=52578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}