{"id":52743,"date":"2025-02-21T01:11:35","date_gmt":"2025-02-21T06:11:35","guid":{"rendered":"https:\/\/wp.desales.edu\/dsu-daily\/?p=52743"},"modified":"2025-02-20T13:57:29","modified_gmt":"2025-02-20T18:57:29","slug":"boosting-brand-impact-bringing-the-brand-to-life-at-your-event","status":"publish","type":"post","link":"https:\/\/wp.desales.edu\/dsu-daily\/2025\/02\/21\/boosting-brand-impact-bringing-the-brand-to-life-at-your-event\/","title":{"rendered":"Boosting Brand Impact\u2013Bringing the Brand to Life at Your Event"},"content":{"rendered":"<p style=\"font-weight: 400;\">The marketing and communications team wishes we could personally assist with promoting everything that goes on around campus (because let\u2019s face it, the University hosts a ton of amazing things), however, our services are typically best suited for events that reach a large audience and most closely align with our strategic plan.<\/p>\n<p style=\"font-weight: 400;\">There are resources available to help you make your event successful and on-brand without our assistance.<\/p>\n<p style=\"font-weight: 400;\"><strong>How do I promote my event?<\/strong><\/p>\n<ul>\n<li>Once you\u2019ve established the date of your event, essential details, and booked an event space, it\u2019s time to come up with a promotion plan. From emails to social media, flyers, and more, there are some best practices to keep in mind and tools that will help you stay on brand.\n<ul>\n<li>Bookmark and become familiar with our <a href=\"https:\/\/desalesuniversity.sharepoint.com\/sites\/MarketingandCommunications\/Shared%20Documents\/Forms\/AllItems.aspx?id=%2Fsites%2FMarketingandCommunications%2FShared%20Documents%2F1%2E%20Training%20and%20Resources%2FFY%202025%2F2025Jan21%5FMC%5FEventPromotionGuide%2Epdf&amp;parent=%2Fsites%2FMarketingandCommunications%2FShared%20Documents%2F1%2E%20Training%20and%20Resources%2FFY%202025&amp;p=true&amp;ga=1\">Event Promotion Guide.<\/a> This is your go-to reference on how to spread the word about your event. It\u2019ll answer some commonly asked questions and familiarize you with campus policies.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>I want swag at my event, minus the hassle:<\/strong><\/p>\n<ul>\n<li>Make ordering swag easy by checking out our <a href=\"https:\/\/desalesuniversity.buyproforma.com\/#\/\">Swag Center<\/a>.<\/li>\n<li>We have additional resources and contacts available to share upon request.<\/li>\n<li>To ensure your swag items are on brand, please <a href=\"https:\/\/app.smartsheet.com\/b\/form\/439d6b27a70d45b3a5b0962067dc7fbd\">contact our office<\/a>.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Can you provide photography or videography at our event?<\/strong><\/p>\n<ul>\n<li>Email <a href=\"mailto:kristen.christman@desales.edu\">kristenchristman@desales.edu<\/a> for a list of freelancers who may be able to support your efforts at a negotiated rate.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>What about other support, like social media, web articles, or media pitches?<\/strong><\/p>\n<ul>\n<li>Do you have a unique story about something happening in the DeSales community? Share your idea with our editorial team.<\/li>\n<li>Fill out our <a href=\"https:\/\/app.smartsheet.com\/b\/form\/439d6b27a70d45b3a5b0962067dc7fbd\">MARCOM Request Form<\/a> or email <a href=\"mailto:Janelle.Hill@desales.edu\">Janelle.Hill@desales.edu.<\/a><\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Questions?<\/strong> <a href=\"mailto:carolyn.steigleman@desales.edu\">carolyn.steigleman@desales.edu<\/a><\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>The marketing and communications team wishes we could personally assist with promoting everything that goes on around campus (because let\u2019s face it, the University hosts a ton of amazing things), however, our services are typically best suited for events that reach a large audience and most closely align with our strategic plan. There are resources available to help you make<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/wp.desales.edu\/dsu-daily\/2025\/02\/21\/boosting-brand-impact-bringing-the-brand-to-life-at-your-event\/\">Read More<\/a><\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52743","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts\/52743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/comments?post=52743"}],"version-history":[{"count":6,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts\/52743\/revisions"}],"predecessor-version":[{"id":52962,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts\/52743\/revisions\/52962"}],"wp:attachment":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/media?parent=52743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/categories?post=52743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/tags?post=52743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}