{"id":52900,"date":"2025-02-28T01:42:50","date_gmt":"2025-02-28T06:42:50","guid":{"rendered":"https:\/\/wp.desales.edu\/dsu-daily\/?p=52900"},"modified":"2025-02-17T10:45:24","modified_gmt":"2025-02-17T15:45:24","slug":"boosting-brand-impact-consider-your-audience","status":"publish","type":"post","link":"https:\/\/wp.desales.edu\/dsu-daily\/2025\/02\/28\/boosting-brand-impact-consider-your-audience\/","title":{"rendered":"Boosting Brand Impact: Consider Your Audience"},"content":{"rendered":"<p style=\"font-weight: 400;\">Just as you wouldn\u2019t send a teenager a text message in Elizabethan English (Yes, thou must relinquish thine urge to press-eth send) or present at a conference wearing swim trunks, you must consider your audience when crafting branded messages and determining where you will release them.<\/p>\n<p style=\"font-weight: 400;\"><strong>Ask yourself the following:<\/strong><\/p>\n<ul>\n<li>Who are you trying to communicate with and why?\n<ul>\n<li>Consider key demographics like education level, gender, age, income, career, etc.<\/li>\n<\/ul>\n<\/li>\n<li>What does this demographic value? What are their emotional drivers and behaviors?<\/li>\n<li>Do they respond better to formal or informal (but still appropriate) communications?<\/li>\n<li>What spaces do they reside in?\n<ul>\n<li>For example, are they active on social media? Which platforms? Do they check their emails? Do they prefer face to face communication or virtual?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Getting to know your audience is crucial for developing content that attracts and maintains their attention. The goal is to do what will serve <strong><em>them<\/em><\/strong> best, which may mean putting aside your personal preferences.<\/p>\n<p style=\"font-weight: 400;\"><strong>Questions?<\/strong> <a href=\"mailto:carolyn.steigleman@desales.edu\">carolyn.steigleman@desales.edu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just as you wouldn\u2019t send a teenager a text message in Elizabethan English (Yes, thou must relinquish thine urge to press-eth send) or present at a conference wearing swim trunks, you must consider your audience when crafting branded messages and determining where you will release them. Ask yourself the following: Who are you trying to communicate with and why? Consider<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/wp.desales.edu\/dsu-daily\/2025\/02\/28\/boosting-brand-impact-consider-your-audience\/\">Read More<\/a><\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52900","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts\/52900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/comments?post=52900"}],"version-history":[{"count":1,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts\/52900\/revisions"}],"predecessor-version":[{"id":52901,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/posts\/52900\/revisions\/52901"}],"wp:attachment":[{"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/media?parent=52900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/categories?post=52900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.desales.edu\/dsu-daily\/wp-json\/wp\/v2\/tags?post=52900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}