Boosting Brand Impact–What’s Our Brand Personality?

/ January 24, 2025/ Faculty, Staff, Students

Although our brand centers around the theme of Connect, using the word “connect” may sound forced or unnatural in most communications. So how do you stay on brand without repeating that word? By using language that evokes our brand personality.

Our brand personality is:

• Compassionate.
• Energized.
• Agile.
• Respectful.
• Cerebral.
• Joyful.
• Giving.
• Optimistic.
• Engaged.

Here are some examples of phrases that evoke our brand personality:

• My career-building, memory-making, home.
• Learn with openness; embrace every opportunity.
• Welcomed from day one.
• We offer the flexibility and support you need to maintain balance.
• Live with compassion. Lead with heart.
• Your kids don’t work around your schedule, so we do.

Questions? carolyn.steigleman@desales.edu